PRIMUS CONFERENCE: Ace Media practitioners Charges ASCOM to build audience , pick a creative niche in-order to be outstanding
By KADELU OLUWOLE
Ace Media Practitioners have charged Students of Mass Communication Department , The Polytechnic, Ibadan alongside participants of The Primus Media Conference to build an audience , pick a creative niche and also make use of the Social media in-order to be outstanding in the field of Journalism and Broadcasting.
The event was graced by 2 set of Panels from the apex corners of Broadcasting and Journalism, The first Panel, Mr. Tunji Abioye CEO, 32FM & Fuel Communications, MR. Yemi Sonde CEO, YES FM Ibadan , Amb. Yemi Farounbl , Veteran Broadcaster and Hon. Toye Arulogun , CEO Life FM.
Second Panel which consist of Ayo Ajewole (Woli - Agba) , Ronke Giwa-Onaluwa Author/Broadcaster and Rotimi lge Entertainment Editor.
The panelist in different opinions encouraged media personnel’s to set a creative niche for themselves, build an audience suitable for their creative sense and also make use of the social media as a tool to enhance their creativity.
The media is a wide space and Upcoming Journalists shouldn’t limit their craft in Journalism however extend it to all phases of life.
FOCUS ON THE GOAL
Mr. Yemi Sonde, CEO , Yes FM while speaking encouraged media Personnel to set their priorities right ,face the ball(Media) and focus on the goal.
He also charged parents to pay attention to the shows , programs and content made available to their children in order to make sure they get the right content.
He also advised broadcasters to ascertain what they want and push out for it.
PUT YOUR CREATIVITY AT WORK
Mr. Tunji Abioye , CEO 32 FM , challenged broadcasters and journalists to put their creativity to work and allow the creative mind do the media for them.
While speaking, He said;
If you want to do well in any chosen career is to look out for the blank canvases( the blank canvas is where opportunities lies) and how to make use of those blank canvases is very important as well.
He also advised everyone to be creative with their various chosen fields in the media.
BUILD YOUR AUDIENCE
Ambassador Dr. Yemi Faroumbi , veteran Broadcaster, shared lights on the choice of the audience and navigating through various audience in the media.
He advised Broadcasters to build the audience and not start with audience.
He noted that audience built will be glued and will always want more of the content created by the broadcaster.
While speaking he added that the content should be creatively cooked and march up with the type of audience.
MAKE THE SOCIAL MEDIA A TOOL
Mr. Ayo Ajewole (Woli-Agba) navigated through the use of social media to promote content and also a tool to build connections.
He narrated that the social media is a very important tool which enable media personnels grow and build the best , most effective social media platforms.
The Primus Media conference is the entry event for the Primus Media Award this year’s edition was hosted at Mauve 21 Events Center, Ring Road, Ibadan, Oyo State, Nigeria.
Recall that Primus media City celebrated her 5th Year anniversary earlier this week which is said to be an huge milestone.
The conference which saw to presence of high profiled journalists , broadcasters and media gurus with high portfolios across the region.
The Adewale Gbolahan led administration made an attendance of over 15 Mass communication students across various levels of the department.
The event geared Mass Communication students (Upcoming media professionals) to make good use of the social media , build a notable Audience and also dish out content with high sense of creativity to serve the audience.
Correspondent; Adewale Oluwaferanmi