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An average mass communication student gets significant training in advertising, public relations, radio and television production, graphic designing, and printing. These trainings prepare students for various posts in different organizations they may find themselves.
Here is a list of 10 career opportunities in mass communication:
- Journalism
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Journalism is a form of writing that tells people about things that happened, but they might not have known. Mass communication students are ethically trained and can become journalists. Journalists write for newspapers, magazines, or news websites. They also prepare news to be broadcast.
A journalist also gathers news, and information in the form of text, audio, and pictures, sends them to the editor to process them into news-worthy content and then disseminates it for public consumption.
- Blogging
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A blog is an online journal or information website run by an individual, group, or corporation that offers regularly updated content (blog posts) about a topic. Blogging can be referred to as writing, photography, and other self-published media. Bloggers write engaging, original content on various topics for their blogs or client websites. The purpose of the content may be to inform, educate, entertain or promote, and it is generally written for a target audience. Bloggers may monitor trends and develop content ideas themselves or write on client-assigned topics. They may research the issues, refer to news articles, and interview experts to write short-form and long-form content. Bloggers typically edit their blog posts before publishing them online, optimize them for search engines and use social media and email newsletters to promote them.
If blogging is well practiced with the ethics of journalism, it will attract readership in no time, consequently, the influx of funds.
- Content Writing
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Content writers create informative, educational, entertaining, or promotional content for print and digital media. Their duties may include writing articles, blogs, white papers, advertisements, website copy, product descriptions, manuals, brochures, and social media posts. They generally follow editorial guidelines and conduct online research to develop original content. The content they produce usually has a target audience and a specific purpose. Content writers typically edit and proofread their copy to make it error-free. Writers and authors sometimes develop written content for advertisements, books, magazines, movie and television scripts, songs, blogs, and other online publications.
- Public Relation Professionals
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Public relations professionals try to influence the public's perception of the client's or company's brand, reputation, or image. If they are account executives, they manage different client accounts in print, broadcast, and online media. They generally work with PR firms or with the PR departments of large organizations. Working to client specifications, they identify the client objectives and target audience and conduct relevant industry, market, and consumer research. They develop PR strategies that align with client requirements and budgets and present their proposals for approval.
- Information Specialist
Information specialists or professionals compile, update and manage information databases for various organizations across different industry sectors. They conduct research in relevant areas, gather necessary data, file and organize those in the database and manage the data and the digital information systems. They create data reports and enable the distribution of information to staff, management, clients, and stakeholders. Information specialists or professionals work in various private, public, and academic institutions or independently.
- Graphic Designing
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Graphic designing is an applied art and academic discipline whose activity involves projecting visual communications intended to transmit specific messages to social groups with particular objectives. Being a graphic designer is a popular career in mass communication. Graphic designers use hand tools or computers and design software to plan, develop and create graphical designs and artwork for communication, informative, educational, instructive, and promotional purposes. They may work on client briefs or develop visual design concepts independently. After researching the topic, they prepare rough sketches and develop these into finished works of the required size, arrangement, style, and color combination. Mass communication students will thrive in graphic design because they were taught to communicate using visual representation and design.
- Media Planning
Media planning determines how and to what audience a branding or advertising message will be delivered. A media planner analyzes how a message is intended to support a marketing or advertising strategy and then develops tactics to share that message in the right places with the right people. Media planners work with advertising agencies, PR firms, and businesses to plan, implement and oversee advertising and marketing campaigns for various promotional purposes. They follow client briefs to create campaign proposals and budgets, conduct market research and analyze target audiences. A media planner must be flexible and creative.
- Director of Communication
A communications director is responsible for monitoring the information that flows from an organization to the public. They oversee a communications team and develop communication campaigns, direct public relations drives, and marketing strategies. Their job is to promote the organization positively and involves preemptive planning, monitoring risks and threats, and crisis management. They represent the organization at media events and respond to media queries. They release news items and promotional materials to further the organization's overall business goals. If there are setbacks, they take quick steps to overcome or mitigate them.
- Editing
A communication graduate can be an editor in television, radio, print, or online media organizations. Editors plan, review, and revise content for publication. They oversee what is being heard or read by the people.
Editing is selecting and preparing written, visual, and audible media used to convey information for public consumption. An editor is a critical thinker who ensures publication or broadcasting materials go smoothly in the media organization.
- Photography
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Mass communication students are taught the basics of photography, such as Handling photography equipment, Still photography, Camera basics, and Lightning.
Photojournalism is telling a story with the aid of photographic images. Photographers use their technical expertise, creativity, and composition skills to produce and preserve images that tell a story or record an event
One can take Photography as a career after the mass communication degree.
Conclusion
There are many job opportunities for graduates of Mass Communication in various sectors of the world. There is no limit to what Mass Communication graduates can do. One must be creative in either working for an organization or building a personal business, as several other career opportunities arise as the world evolves.
The opportunities available to a Mass Communication graduate are unlimited; the onus, however, falls upon the students to build themselves and gain proper qualifications for the jobs. Other career opportunities include advertising, filmmaking, digital marketing, event management, and sound engineering, amongst others.