By Olamide Olasupo
The Polytechnic, Ibadan, on Tuesday held a career seminar aimed at equipping students with the skills needed to succeed in the media industry.
The programme, themed “Skills and Assets for Succeeding as a Media Professional,” was organized by the institution’s Career Service Centre and held at the North Campus Assembly Hall.
The Rector, Dr. I. A. Lasisi, while declaring the seminar open, stressed that success in media requires discipline, adaptability, and resilience in addition to talent.
Acting Registrar, Mr. Joseph Ogunjimi, also urged students to take the opportunity seriously and learn from industry veterans.
Key speakers included Mr. Victor Ayetoro, Head of Branding and Communication at Odu’a Investment Company Limited, who described public relations as the “life wire” of organizations and advised students to build strong personal brands and portfolios.
Nigerian Tribune Editor, Mr. Shina Oladeinde, highlighted storytelling, creativity, and curiosity as essential for journalism practice.
Other facilitators were Mrs. Bolatito Joseph, General Manager of Reiz FM, who listed clarity, confidence, and authenticity as vital traits for broadcasters, and broadcast consultant.
Mr. Femi Ipadeola, who identified personal, professional, technical, and organizational assets as indispensable for media professionals.
The seminar also stressed the importance of internships, networking, and continuous learning. Students were advised to develop strong communication skills, showcase their work, and use digital platforms for visibility.
